On November 25, 2018, 108 Million American shoppers participated in Small Business Saturday by spending 12.9 billion dollars.

There were more than 7,200 "neighborhood champions," which include associations, chambers of commerce and community organizers across the country engaging more than 2 million small businesses nationwide. The most popular reason for shopping small was to support the local community, according to 64 percent of respondents.

Shop and small business owners are confident and hopeful that next year's Small Business Saturday will be even bigger than this one.

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