As the Super Bowl approaches, America's most-watched sporting event, the expected numbers to be spent are out and staggering. According to the National Retail Federation, Americans are expected to spend 15.5 billion to celebrate the day. That works out to about $82.19 per fan, up from last year.

But as these money-savvy sports enthusiasts prepare they are flocking to Party Stores for their supplies. And they will return celebration after celebration.

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