Jan. 4, 2019, 3:27 p.m.

SUPER BOWL SUPER PARTY STORE SPENDING

As the Super Bowl approaches, America's most-watched sporting event, the expected numbers to be spent are out and staggering. According to the National Retail Federation, Americans are expected to spend 15.5 billion to celebrate the day. That works out to about $82.19 per fan, up from last year.

But as these money-savvy sports enthusiasts prepare they are flocking to Party Stores for their supplies. And they will return celebration after celebration.

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Dec. 6, 2018, 5:58 p.m.

OPTIMISM RISING AMONG SMALL BUSINESS OWNERSHIP

  The figures are in during a recent survey and optimism among small business owners is at 52%. This figure is up 21% over 2017’s confidence. The proof in their confidence is they are pouring more capital investment into their businesses. Over 60% have made investing in their small business as their top priority for the coming year.

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Nov. 14, 2018, 10:56 a.m.

WHY SMALL BUSINESSES NEED A TEAM OF BUYERS

According to entrepreneur.com, buying teams are shrinking and will even more so in 2018. The reason isn't small businesses need for one, it’s due to cost. The price of a buying team has continued to rise over the past several years and small business owners are feeling the squeeze to their budgets.

A “buying team,” is hired to select merchandise for small business owners to save them time and money. But as the costs continue to climb to hire these professional teams; small business owners are being forced to take this important task upon themselves.

Entrepreneur.com was recently quoted saying, "Facing that, the entrepreneurs who succeed will be the ones who are best prepared. The days of 'Let’s have a casual intro meeting' are gone. You have to be tight and ready to play -- describing in detail how you can work with that retailer, what your value proposition is, ...

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Oct. 18, 2018, 12:13 p.m.

SMALL BUSINESS SATURDAY FIGURES ARE IN

On November 25, 2018, 108 Million American shoppers participated in Small Business Saturday by spending 12.9 billion dollars.

There were more than 7,200 "neighborhood champions," which include associations, chambers of commerce and community organizers across the country engaging more than 2 million small businesses nationwide. The most popular reason for shopping small was to support the local community, according to 64 percent of respondents.

Shop and small business owners are confident and hopeful that next year's Small Business Saturday will be even bigger than this one.

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Sept. 13, 2018, 5:52 p.m.

USING SOCIAL MEDIA EFFECTIVELY

Social media has become a simple and free method for small businesses to reach more customers. Recently Entrepreneur.com did the research on social media and offered small business owners the key components in using social media.

In the article, they referred to Buzzfeed and their exceptional use of social media. Your social media should be formatted in such a way that it creates the domino effect of people continually sharing your posts.

So what are those key components? A compelling headline to start with. Buzzfeed uses the “fast and slow” method, meaning a catchy and well thought of headline to lure people in, followed by a slow and simple post. This works because it allows audience who are scrolling through to read headlines without much effort before diving into the content.

Secondly, they noted using effective visuals on your posts. Social media posts with images are 2.3 times more effective ...

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Aug. 7, 2018, 7:02 p.m.

EXTRA HOLIDAY HELP ISN’T JUST FOR BIG BUSINESS

One mistake small business owners are thinking they don't need the extra holiday help as the retail giants do. They couldn't be more wrong.

There's a simple formula for determining if your small business should hire extra help during the holidays.

Let’s say your customer count increases by 10 percent during the holidays. Will you have the time and energy needed to help them all? What if there are more than expected? When will you get your own shopping done — or holiday parties or time with family?

Not having the extra help needed can force customers out the door and into the competitor’s store. That alone may be enough to keep those customers from ever returning.

Students are home for the holidays, stay at home parents in need of extra cash are constantly seeking seasonal employment. Make a win-win situation for your small business and them by looking well ...

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July 10, 2018, 12:36 a.m.

CUSTOMER ENGAGEMENT WITH EASE

Larger companies and retail chains have been using customer engaging methods in the last few years. Most small businesses have strayed from doing so due to the costs involved. But as Forbes.com recently reported, there are affordable, easy, and must do ways for small business owners to collect marketing data about their customers and use it to keep them returning.

To begin with, starting a rewards program that is fast and free for your customers to sign up with. In just a few minutes at the checkout, you can offer them a free rewards program that informs them of all upcoming specials, and a small one time discount each time they spend an amount you've determined to keep them returning and thanking them for their loyalty. Programming your register with a rewards system is a one-time investment that generates continuous return. All customers need to do ...

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June 12, 2018, 12:24 a.m.

AVOIDING THE LATEST BUSINESS SCAMS

Scams, something that has been around for some time. With the creation of the internet and the constant advances in technology, unfortunately, the scammers have made advancements as well. Here are some of the latest to avoid.

The Advance Fee Fraud. Here’s an example. You own a Mailbox Store and Business Center. The fraudsters approach your business claiming they are a business that needs to ship a large supply of product to a buyer. They ask that you pay the wholesaler of the product they're shipping and selling up front and then add the cost to your final bill to simplify the invoice process. After you make the payment, the fraudster disappears.

The Referral Scam.

Perhaps you are an owner of a Party Store. The scammer may approach you as a “Party Specialist “or “Catering Business. They will tell you they ...

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May 21, 2018, 12:24 a.m.

USING FREE SOCIAL MEDIA- A MUST FOR SMALL BUSINESS

With so many free social media platforms available to small business owners, learning how to utilize these effective marketing platforms to your business advantage is a must. Social media platforms know this too and continue to create ways for small business owners to freely reach customers of all age groups.

Snapchat, one of the newest and most popular apps unveiled this week, their new self-serving advertising option. Smallbiztrends.com instantly released the exciting news as well as reminding small business owners of the free social media advertising available to them, such as Facebook, Twitter, and Instagram.

While your small business may be located in a permanent location, using these free platforms makes it mobile. For free, your customers can “check in” at your business, go live on Snapchat, Facebook, and Instagram from your store. Tweeting, posting photos, and showing their great experience in ...

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Oct. 2, 2012, 1:55 p.m.

Party City Closes its Doors on Hundreds of Small Communities. Small Town Entrepreneur Refuses to Acquiesce.

Party City Corporate turns off the lights in small towns and eliminates small town jobs across the country. One local entrepreneur refuses to fire staff and finds a way to become even more successful from the same location, Discount Retail Store Services Reports.

Refusing to Stop the Party

Thad Gregory had been managing a Party City store in Sulphur Springs, TX for six years when he got word from corporate that they were closing. This did not sit well with Thad, “Our store location closed not due to downsizing but because our parent company decided they no longer wanted to be in a town our size. Not the economy, not anything like that, they just didn’t want to be in our town.” Further details behind specific closings were not made available by Party City. It was part of a series of closings which included all stores under 5,000 sq. ft.

...

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Photograph of Advertising sign licensed by Nick Youngson http://nyphotographic.com/

License: Creative Commons 3 - CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/

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